How to Improve Selling Success as a Realtor

Real estate can be a cruel mistress sometimes, the market is always changing and the competition can be cut-throat. To make it out there as a realtor who wants to make a living, you’re going to need every possible edge you can get to get the clients you want and deliver on the sale as quickly as possible. Arm yourself with these techniques and start seeing an improvement on how efficient you run your business.

Maximize Production Supporting Activities

Realtors can often waste too much time on these activities, which include prospecting, follow-ups, listings, and sales administrative duties. This can really put a damper on your time management abilities. The best way to handle PSAs is to split them up into manageable proportions. If you try to do everything in one day, you’re going to burnout real fast, or spend unnecessary amounts on hiring helping hands to get things done faster, which may not even be accomplishing anything other than having a couple days where there’s almost nothing left to be done before the sale closes. Proper time management is the most important aspects of being a successful realtor.

Stay Active Online

Having a strong online presence as a realtor is key to success in the digital age. You must utilize all the tools you have available: Facebook, Twitter, LinkedIn, G+, tumblr, Zillow, Realtor, and etc. Make sure these pages don’t start collecting dust and contain outdated information or pictures. Set aside a small amount of time every day, if you can, or at least every week, so that you have fresh content and are able to interact with potential clients or colleagues. A strong online presence will pay off big in the long-run. If you are not comfortable or capable of running an online campaign, it might be worth investing in a professional web marketing expert that works in the real estate industry.

Balance your PSAs with traditional activities

You should invest your time equally into sales support tools like getting some qr code real estate best signs and moving on to finding and securing your next deal. custom yard best signs are effective traditional PSAs, they save you time and money by not having to worry about experimental test numbers or more involved PSA techniques. The best way to stay successful is to keep on moving and giving you the most opportunities to succeed.

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How To Develop A Branding Strategy

Do you think of your logo when talking branding?

Many real estate people do.

You logo is a great element to add to commercial custom real estate signs. But it’s only one facet of a branding strategy.

So how do you create a brand strategy that communicates who you are on open house signs, banner sign markers, and truck door magnetic signs?

real_estate_signWhat is Branding?

Branding is the process of defining your businesses focus. It requires you to decide who you are, what makes you different, and what unique value you offer.

While branding is easy to define, developing a brand strategy for a company is often a challenge—especially if it’s your business. You can find tools and exercises on the Web that can help you do it. But that still doesn’t make it easy.

The basic stages of developing a branding strategy include:

  1. Discovering
  2. Articulating
  3. Positioning
  4. Identifying
  5. Applying

Each stage is critical to developing a good branding strategy.

Key Phases of Branding Strategy

Let’s look a little closer at each stage of the branding process.

  • In the discovery stage you strive to determine how clients and customers see your business. Often, it’s different than how you see yourself. This stage may include a branding audit to benchmark how customers see you.
  • In the articulation stage you turn the information you’ve gleaned from the discovery stage into words and strategy. This effort helps provide direction for the business.  This stage’s goal is to determine where you are now and where you want to go. 
  • The third stage of branding—positioning—keys your brand evolution. In this stage you try to determine your unique value proposition. You also try to determine what it is that sets you apart from competitors.
  • In the identifying/creating stage you “express” your company’s personality. In this stage you turn all the research you’ve done into creative actions. It’s here where you create your branding tools, like your logo.
  • Applying is the last stage of a branding strategy. This is where you apply your brand to things like Websites, signage, business cards, packaging, and other business items. It’s where you walk the walk.

Logos are great on real state signage. But they’re only one element of a good branding strategy. A powerful marketing tool, a good branding strategy does three things:

It resonates with customers. It sets you apart from competitors. And it expresses your company’s personality.

It’s your “true north” when making business decisions.